ppc agency essex
Essex PPC Agency That Makes WINNING Ads.
Every business has its own goals and challenges. Our precision-driven Essex paid media campaigns are built to solve them—whether it’s generating leads, boosting brand awareness, or driving conversions. Paid search gets you in front of the right clients, fast. When done right, it captures demand and delivers real, measurable results.
We’re not just running ads—we’re making your budget work smarter with strategies built for real growth in Essex and beyond.
Paid Social and PPC Advertising
Google Search Ads
We create text-based ads that appear when people search for your products or services. Perfect for capturing high-intent traffic and generating leads or sales.
Google Display Ads
Display ads are visually engaging banners or images shown to your target audience while they browse online. Ideal for brand awareness and retargeting.
Performance Max Campaigns
Performance Max uses Google’s AI to run ads across Search, Display, Shopping, YouTube, Gmail & Maps — all in one. We manage and optimise for conversions.
Google Shopping Ads
Google Shopping ads are built for eCommerce brands looking to drive product sales. We optimize your product feed and target the right keywords for ROI.
Google Local Service Ads
Local campaigns help you appear in Google Maps, local search results, and more — boosting in-store visits, calls, and directions.
Meta Ads
We run targeted Facebook and Instagram ad campaigns that put your business in front of the right people at the right time. From scroll-stopping images to short-form video, we create ads that convert.
Pintrest Ads
We help brands reach people actively planning and searching on Pinterest with promoted Pins, videos, and shoppable ads. Perfect for fashion, lifestyle, home, and eCommerce — our campaigns drive clicks, saves, and purchases.
TikTok Ads
We create native-feel TikTok ads that blend seamlessly into the feed and spark engagement. From creative UGC-style content to performance-led video ads, we help you connect with Gen Z, Millennials, and mobile-first shoppers.
Expert PPC Advertising in Essex
What We Can Cover With Our Paid Media Campaigns
Every business has its own goals, challenges, and growth objectives. Struggles with generating high-quality leads, building brand awareness, or maximising conversions are addressed through precision-driven paid media campaigns.
At Refrakt Digital, ads are not just run—they are part of strategies crafted to deliver real results. With a data-driven approach, every penny of the ad budget is optimised to support the growth of your business
- PPC Keyword Strategy & Research
- Engaging Ad Copywriting
- Creative Ad Design & Visuals
- Advanced Bid Management
- Optimised Landing Page Design
- Comprehensive Conversion Tracking
- In-depth Campaign Performance Analysis
- Data-Driven A/B Testing
- Negative Keyword Management
- Precise Location & Demographic Targeting
- Quality Score Optimisation
- Content Creation
Real People. Real Content. Real Results.
Your Customers Make Better Ads Than You Do
The best ads in 2025 don’t look like ads. They look like your best customers hyping you up in the wild — because that’s exactly what they are.At Refrakt Digital, we don’t just add user-generated content to your ad strategy.
We build ad strategies around it.
🔥 UGC earns trust fast.
It’s social proof that doesn’t feel scripted — and that authenticity drives action.
📉 Lower spend, higher impact.
UGC ads consistently deliver better CTRs and ROAS, without the big-budget production costs.
🚀 Content that scales.
Your customers are already creating a goldmine of content. We help you tap into it, optimise it, and put it to work.
google and social ads that convert
Landing Pages
At our agency, we don’t just drive clicks we drive conversions. That starts with sending users to the right landing pages, pages that are fast, relevant, product-focused, and designed to convert. Whether it’s a tailored product page, a curated collection, or a custom-built funnel, we align every campaign with the buyer’s intent. To ensure your product feeds and Google Merchant Center are fully optimised,.
How We Make Paid Media Work for You — Our PPC Agencies 3 Steps
To achieve success with paid media, a strategic approach is key. At Refrakt Digital, we follow a simple yet powerful process designed to maximise your ROI and drive meaningful results. Here’s how we carefully manage every aspect of your paid media campaigns to ensure consistent growth:
Strategy
Strategy That Aligns With Your Goals We start by understanding your business, your audience, and your objectives. Whether it's lead generation, brand awareness, or sales, we build a media plan tailored to what you want to achieve.
Campaign
Creative & Campaign Launch Our team designs scroll-stopping ad creatives and builds campaigns across platforms like Google, Meta, TikTok, Pinterest, and more. Every ad is crafted to resonate with your audience and drive action.
Results
Ongoing Optimisation & Results Once live, we closely monitor performance and make data-driven optimisations to boost results. You’ll get clear reporting and full visibility—so you always know what’s working and what’s next.
Drive growth with our Paid Media
By focusing on strategy, creativity, and continuous optimisation, we help you achieve more than just impressions. Our process is designed to deliver measurable results—whether that’s driving more qualified leads, increasing conversions, or building long-term brand awareness.
Industries we work with
- Small Business PPC
- Dental PPC
- Ecommerce PPC
- Healthcare PPC
- Hospitality PPC
- Automotive PPC
- Aviation PPC
- Plastic Surgeon PPC
- Logistics PPC
- Real Estate PPC
- Construction PPC
- Local Trades & Services PPC
- Gym and PT PPC
- Adult Industry PPC
Why Choose our Paid Ads Agency
You’ve tried running ads before, but the results haven’t been there. It’s frustrating when it feels like you're not getting a return on your investment. Our team is here to make sure that every ad you run brings measurable results. We continuously optimise your campaigns, making adjustments based on real-time data to ensure you're getting the best possible ROI.
Many businesses waste money by targeting too wide an audience. We focus on reaching the people most likely to convert. Using advanced targeting strategies, we help you find and engage the right prospects, ensuring your budget is spent efficiently.
In today’s competitive digital landscape, it can be tough to stand out. With Refrakt Digital, we create ads that grab attention and drive meaningful engagement. Whether it’s eye-catching visuals or persuasive copy, our creative team knows how to make your message stand out in the crowd.
You want to know exactly how your ads are performing. Our data-driven approach means you’ll always have clear visibility into what’s working and what isn’t. We provide transparent, actionable reports, so you can make informed decisions and continue to improve your ad strategies.
Get in touch
Ready to Launch Your Campaign? Let’s Get Started!
Ready to launch your PPC campaign? Fill out our simple form, and we’ll send you a link to book a call with one of our experts. We’ll discuss your goals and provide a personalized quote within 24 hours.
PAID MEDIA FAQS
PPC AND PAID SOCIAL MEDIA
PPC (Pay-Per-Click) is an online advertising model where advertisers pay a fee every time their ad is clicked. It’s a way to buy visits to your site rather than earning them organically. Platforms like Google Ads and social media networks allow businesses to target specific audiences using keywords, demographics, and interests to drive traffic and conversions
The budget for a PPC campaign varies depending on factors like your industry, goals, and competition. Most businesses spend between £300 and £10,000 per month. A good starting point is allocating 15%–25% of your overall marketing budget to PPC, adjusting based on performance and ROI.
We track key performance indicators (KPIs) such as click-through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS). These metrics help us evaluate the effectiveness of your campaign and optimise it for better results.
Paid social media refers to advertising on platforms like Facebook, Instagram, LinkedIn, TikTok, and X (formerly Twitter), where businesses pay to promote their content to targeted audiences. Unlike organic posts, paid social campaigns offer precise targeting based on demographics, interests, behavior, and more—helping you reach potential customers faster and at scale.
Benefits of paid social media advertising include:
Increased brand visibility and awareness
More qualified traffic to your website or landing pages
Advanced audience targeting options
Measurable ROI through analytics and tracking
Faster lead generation and sales conversions
Whether you're looking to boost engagement, drive sales, or grow your audience, paid social is a strategic tool that can deliver results when managed effectively.
We follow Google’s E-E-A-T principles by:
> Ensuring content is created by experienced professionals with proven expertise.
> Establishing authority through case studies, certifications (e.g., Google Ads), and client testimonials.
> Building trust by maintaining transparency in budgeting, reporting, and campaign managemen
No, SEO and PPC serve different purposes but work best together. SEO focuses on long-term organic traffic growth, while PPC delivers immediate visibility and results. Combining both strategies ensures comprehensive coverage of search engine results pages.
You can expect initial results within days or weeks. We consistently optimise your campaigns over time which is key to achieving sustainable success
The key difference between paid social media and organic social media lies in how your content reaches users. Organic posts rely on your existing followers and platform algorithms, which can limit visibility. In contrast, paid social campaigns allow you to promote posts and run ads that appear in front of specific audiences—even if they don’t follow you.
Here’s a quick comparison:
| Feature | Organic Social Media | Paid Social Media |
|---|---|---|
| Reach | Limited to followers | Highly targeted & scalable |
| Speed of Results | Slower, long-term | Faster, short-term & strategic |
| Budget Required | No (except time/resources) | Yes, varies based on goals |
| Control Over Audience | Minimal | Full control with ad targeting |
To get the best results, most businesses use a blended strategy that combines organic content to build trust and community, with paid campaigns to drive targeted growth.
